iDi Marketers Forum International

The 2010 iDi Forum offers insight into doing business in China and Europe

How to achieve business success in China and across Europe will be top of the agenda at the iDi Marketers Forum being staged in June. International marketers will be congregating in New York City, June 15-16. This two day, annual event provides major networking opportunities as well as a top-level exchange of information among business associates from around the world.

On Tuesday delegates are invited to the iDi NETWORKING PARTY: PAPILLON BISTRO & BAR, 22 EAST 54 STREET, NYC – 5.30 – 9.00pm

Topics discussed over these two days of serious business enlightenment and critical knowledge are as follows

KEYNOTE Achieving international success: As part of the world’s largest computer company, IBM’s Cheryl Max will share finger-on-the-pulse global marketing insight during her top-level keynote presentation.

Passport to Europe: Stephan Merz D2M Germany, Arnaud Le Lann EUROLEADS France and Sergio Pilu Business Finder Italy present a real roadmap to successful business development in Europe with their client Ron Childs from National Pen. Their in-depth case study will shed bright light on successful campaigning across this vast, multi-lingual continent.

What works and what’s waffle: Is social networking simply not working for multi-national marketers? In this ‘Talk Back Live’ debate, DMI columnist and customer behaviour specialist Ian Hughes, from Consumer Intelligence UK, chairs a panel of industry experts to sort the Twitter from the twaddle.

Mobile marketing on an international scale: Steen Andersson from 5th Finger presents an international mobile program case study with client ScanDisk

DMAs go global - DMA representatives from the four corners of the globe gather to share information and expertise –

demonstrating how they interact multi-nationally and work across borders to help individual members resolve global dilemmas, meet relevant international partners, and understand different communities’ codes and cultures. Chaired by DMI columnist and Consumer Intelligence UK MD Ian Hughes, the global gurus will include John Gustavson – CEO Canada; Rob Edwards – CEO Australia; Mary Teahan – CEO Argentina; Alastair Tempest – director general FEDMA (representing Europe); and Jodie Sangster, SVP, Education & Global Development, USA DMA.

Gateway to China – Exploring the difficulties in establishing and maintaining an operation in China:

Best practices for direct marketers may involve a 'gateway' approach offering a total solution from merchandise and list selection through creative recommendations, translation, importing, warehousing, fulfllment, customer service and – that most important and elusive requirement of all – guanxi, a relationship with key business and government officials.Moderated by DMI columnist and partner of Focus Worldwide, Douglas Sacks, the panel of experts will include Monica Chan, managing director Datatrade and Alex Font, director OpusOne Asia.

What the world needs now: Where do we go next? Surely more channels won’t emerge as viable global marketing tools? Well, actually. . . In this ‘Talk Back Live’ debate, DMI columnist Ian Hughes, from Consumer Intelligence UK, encourages a panel of experts to study the future of direct and interactive marketing on an international scale.

REGISTER NOW! iDi delegates get a full 3 Day pass to Digital Marketing Days for only $600! The normal price is £1,699 to non DMA members. That’s a $1,099 saving but you have to enter the key code ‘DMI’ when registering HERE